Monthly Archives: October 2009

Trade shows — why engineers think marketers drink too much

Posted on October 27, 2009 by

If you haven’t been to an industry’s big trade show, or your company’s rah-rah sales kickoff or user conference, you probably sit in your cubicle and grumble while everyone at the event is obviously enjoying themselves. Just so you know… it’s not all fun and games. Marketers don’t ask for your pity. We just ask that you take it into account, recognize we’ll be very busy, and schedule around it as necessary. Continue reading →

Posted in Light Side | 1 Comment

Proof That Most Marketers Naturally Excel At Golf

Posted on October 13, 2009 by

Isn’t marketing always at some promotional event, drinking with sales, and out playing golf? Well, this video is one more reason to beware the Marketing team. The Dark Side — now helping your golf game! Continue reading →

Posted in Humor | 1 Comment

Practical Examples of a Positioning Statement in Action

Posted on October 7, 2009 by

Once you have a positioning statement, what good does it do? It’s just a buncha marketing hooey anyways, right? This post takes a closer look at two practical examples of a positioning statement in action. Continue reading →

Posted in Dark Path, Light Side | Leave a comment

Refining a Positioning Statement — The Key Benefit and Differentiation

Posted on October 2, 2009 by

Okay, you’ve stood on your head and stacked a few rocks by defining the target and the brief description of your positioning statement… now can you move your entire X-wing out of the swamp? Choosing the key benefit and the differentiation are by far is the hardest part of this task. Continue reading →

Posted in Dark Path, Force Training | Leave a comment