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Monthly Archives: November 2009
Practicing How to Come Up with the Perfect Name
In my previous post, I suggested you try and answer the question of how to name a given software feature by using your “MBA.” Message: You needed to figure out for yourself what you’re trying to say about the suggested feature. Brainstorm: come up with a list of words to meet that goal. Assemble: Evaluate and combine words until you pick 3-5 potential names for the feature. Here’s how I followed my own process to come up with my suggestions, and some extra hints about sanity-checking your answer. Continue reading
Posted in Dark Path, Dark Side, Force Training, Light Side
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Coming Up with the Perfect Name
Names matter. They immediately convey a message, before you even make it to a positioning statement. Even engineers aren’t immune, as they are often responsible for naming features or elements of a product… names in code that may stick in documentation or turn up in the UI somewhere… and before you know it, they’re terms being used by customers. So how does one come up with a name? Here’s how to get your “MBA” in naming. Continue reading
Posted in Dark Path, Dark Side, Force Training, Light Side
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Keeping Your Evil Scorecard Straight: Even More Flavors of Marketing (Part 2)
Many people, especially engineers, assume that the marketing department is one giant mass of marketers, all sitting around trying to come up with new ways to waste time and money. Part two of this evil marketing scorecard will help you navigate your marketing department when you want to go beyond recreational complaining about how much “marketing sucks.” Continue reading
Posted in Aliens, Light Side
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Keeping Your Evil Scorecard Straight: Different Flavors of Marketing (Part 1)
If you wanted a code change, you’d want to know which engineer could fix that for you. To avoid being a victim of marketing, it’s helpful to know who you can work with to make sure your work is being properly represented. Marketing is not a monolithic organization. So here’s part one of a brief overview of several different flavors of evil. Continue reading
Posted in Light Side
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