Monthly Archives: December 2009

Agile as a Marketing tool?

Posted on December 30, 2009 by

What if you could apply the Agile manifesto development processes – 6 week sprints with daily sprint meetings, welcoming changing requirements and mid-course corrections, closely tracking commitments and metrics, working lockstep with customers, finding efficiencies — to the marketing team? Would it work? Maybe. You’d need sales buy in and a way to handle dependencies on external agencies and the like. But it could work. I want it to work! Continue reading →

Posted in Dark Side | 3 Comments

Getting Your MBA in Naming

Posted on December 5, 2009 by

Remember my suggestions for coming up with that perfect name? No? That’s because I didn’t do everything I could to make those suggestions as memorable as possible. In this post I detail how I edited my previous two posts to tell a better story, thanks to the use of the “MBA” acronym as a mnemonic. Continue reading →

Posted in Dark Path, Dark Side, Force Training, Light Side | Leave a comment