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Monthly Archives: January 2010
Structured Creativity Month
Creating content is sometimes the hardest thing for an engineering mind to handle. Over the next month I’ll be talking specifics about what I call “structured creativity.” It’s some techniques I prefer to use for repurposing the no-nonsense, bits and bytes engineering mental approach in a way that can produce results on the creative side of things. Continue reading
Posted in Aliens, Dark Side, Force Training
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Five Ways to Keep It Simple
Most engineering minds love to delve into the details. They want specs. They want operating parameters. They want exceptions. In marketing, you need to do the opposite. A positioning statement, a key message, an expression of a benefit — all of those are examples that require you to simplify, simplify, simplify. To discuss details is to waste people’s time. Marketing is about not wasting people’s time. Continue reading
Posted in Dark Path, Dark Side, Light Side
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