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Author Archives: Jeff Foley
Day one of “how to work with your bounty hunters”
The SiriusDecisions Summit is all about how to align your marketing organization with the sales organization. So yes, like my prediction yesterday, it really is how a Dark Jedi can hire his Bounty Hunters to get what’s needed. Here’s some quick thoughts on Day One. Continue reading
Posted in Bounty Hunters, Dark Side
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When the marketers are marketed to
Today I’m off to a “marketing conference,” specifically, the Sirius Decisions Summit. It’s the engineering equivalent of going to a developer’s conference. But I am nervous. After all, marketers are often accused of being verbose windbags. Will I be seeing any useful content, or will I get a lot of talk about “best practices” and “leveraging core assets”?
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Posted in Bounty Hunters, Dark Side
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Writing website copy
These days one of my major projects is trying to re-write all of our divisional and product based information for a refresh of our corporate website. We have tons of old content to draw on… but they suck. Read what I’m doing to attempt to avoid the trap of lazy marketing writing. Continue reading
Planning webinar content and timing
I’m preparing to host a webinar soon. Here’s how we planned out the timing of the content, and how our “audience interaction” acts as Probe Droids to help us gather intelligence on our targets. Continue reading
Structured Creativity Month
Creating content is sometimes the hardest thing for an engineering mind to handle. Over the next month I’ll be talking specifics about what I call “structured creativity.” It’s some techniques I prefer to use for repurposing the no-nonsense, bits and bytes engineering mental approach in a way that can produce results on the creative side of things. Continue reading
Posted in Aliens, Dark Side, Force Training
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