Category Archives: Aliens
Structured Creativity Month
Creating content is sometimes the hardest thing for an engineering mind to handle. Over the next month I’ll be talking specifics about what I call “structured creativity.” It’s some techniques I prefer to use for repurposing the no-nonsense, bits and bytes engineering mental approach in a way that can produce results on the creative side of things. Continue reading
Keeping Your Evil Scorecard Straight: Even More Flavors of Marketing (Part 2)
Many people, especially engineers, assume that the marketing department is one giant mass of marketers, all sitting around trying to come up with new ways to waste time and money. Part two of this evil marketing scorecard will help you navigate your marketing department when you want to go beyond recreational complaining about how much “marketing sucks.” Continue reading
The Cast of Characters
The metaphor of the Light Side, the Dark Side, and everything in between. Continue reading
