Category Archives: Bounty Hunters

Another day of convening with fellow Dark Jedi marketers, and discussing how to work well with the bounty hunters in sales. You Light Side engineers are already bored, right? Just remember the basic premise of this blog–namely, engineering and marketing are not as different as you’d think. Both involve very similar problem solving skills, even if the weapons are a bit different. Here’s my takeaways from Day Two. Continue reading →

The SiriusDecisions Summit is all about how to align your marketing organization with the sales organization. So yes, like my prediction yesterday, it really is how a Dark Jedi can hire his Bounty Hunters to get what’s needed. Here’s some quick thoughts on Day One. Continue reading →

Today I’m off to a “marketing conference,” specifically, the Sirius Decisions Summit. It’s the engineering equivalent of going to a developer’s conference. But I am nervous. After all, marketers are often accused of being verbose windbags. Will I be seeing any useful content, or will I get a lot of talk about “best practices” and “leveraging core assets”?
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