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Category Archives: Dark Side
A look at iPhone competitive promotional campaigns
Geoffrey James’s “The Sales Machine” blog recently devoted several posts to Apple and its poor competitors, including one about the poor marketing done by the iPhone’s competitors. It’s a good read, though I disagreed with a few points and have a few takeaways myself. Continue reading
Posted in Dark Side, Force Training
Tagged advertising, evaluating creative, marketing failures, marketing strategy, messaging
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Day two of Force Training for 500 Dark Jedi
Another day of convening with fellow Dark Jedi marketers, and discussing how to work well with the bounty hunters in sales. You Light Side engineers are already bored, right? Just remember the basic premise of this blog–namely, engineering and marketing are not as different as you’d think. Both involve very similar problem solving skills, even if the weapons are a bit different. Here’s my takeaways from Day Two. Continue reading
Posted in Bounty Hunters, Dark Side
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Day one of “how to work with your bounty hunters”
The SiriusDecisions Summit is all about how to align your marketing organization with the sales organization. So yes, like my prediction yesterday, it really is how a Dark Jedi can hire his Bounty Hunters to get what’s needed. Here’s some quick thoughts on Day One. Continue reading
Posted in Bounty Hunters, Dark Side
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When the marketers are marketed to
Today I’m off to a “marketing conference,” specifically, the Sirius Decisions Summit. It’s the engineering equivalent of going to a developer’s conference. But I am nervous. After all, marketers are often accused of being verbose windbags. Will I be seeing any useful content, or will I get a lot of talk about “best practices” and “leveraging core assets”?
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Posted in Bounty Hunters, Dark Side
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Writing website copy
These days one of my major projects is trying to re-write all of our divisional and product based information for a refresh of our corporate website. We have tons of old content to draw on… but they suck. Read what I’m doing to attempt to avoid the trap of lazy marketing writing. Continue reading
