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Category Archives: Dark Side
Planning webinar content and timing
I’m preparing to host a webinar soon. Here’s how we planned out the timing of the content, and how our “audience interaction” acts as Probe Droids to help us gather intelligence on our targets. Continue reading
Structured Creativity Month
Creating content is sometimes the hardest thing for an engineering mind to handle. Over the next month I’ll be talking specifics about what I call “structured creativity.” It’s some techniques I prefer to use for repurposing the no-nonsense, bits and bytes engineering mental approach in a way that can produce results on the creative side of things. Continue reading
Posted in Aliens, Dark Side, Force Training
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Five Ways to Keep It Simple
Most engineering minds love to delve into the details. They want specs. They want operating parameters. They want exceptions. In marketing, you need to do the opposite. A positioning statement, a key message, an expression of a benefit — all of those are examples that require you to simplify, simplify, simplify. To discuss details is to waste people’s time. Marketing is about not wasting people’s time. Continue reading
Posted in Dark Path, Dark Side, Light Side
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Agile as a Marketing tool?
What if you could apply the Agile manifesto development processes – 6 week sprints with daily sprint meetings, welcoming changing requirements and mid-course corrections, closely tracking commitments and metrics, working lockstep with customers, finding efficiencies — to the marketing team? Would it work? Maybe. You’d need sales buy in and a way to handle dependencies on external agencies and the like. But it could work. I want it to work! Continue reading
Posted in Dark Side
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Getting Your MBA in Naming
Remember my suggestions for coming up with that perfect name? No? That’s because I didn’t do everything I could to make those suggestions as memorable as possible. In this post I detail how I edited my previous two posts to tell a better story, thanks to the use of the “MBA” acronym as a mnemonic. Continue reading
Posted in Dark Path, Dark Side, Force Training, Light Side
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