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Category Archives: Force Training
A look at iPhone competitive promotional campaigns
Geoffrey James’s “The Sales Machine” blog recently devoted several posts to Apple and its poor competitors, including one about the poor marketing done by the iPhone’s competitors. It’s a good read, though I disagreed with a few points and have a few takeaways myself. Continue reading
Posted in Dark Side, Force Training
Tagged advertising, evaluating creative, marketing failures, marketing strategy, messaging
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Planning webinar content and timing
I’m preparing to host a webinar soon. Here’s how we planned out the timing of the content, and how our “audience interaction” acts as Probe Droids to help us gather intelligence on our targets. Continue reading
Structured Creativity Month
Creating content is sometimes the hardest thing for an engineering mind to handle. Over the next month I’ll be talking specifics about what I call “structured creativity.” It’s some techniques I prefer to use for repurposing the no-nonsense, bits and bytes engineering mental approach in a way that can produce results on the creative side of things. Continue reading
Posted in Aliens, Dark Side, Force Training
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Getting Your MBA in Naming
Remember my suggestions for coming up with that perfect name? No? That’s because I didn’t do everything I could to make those suggestions as memorable as possible. In this post I detail how I edited my previous two posts to tell a better story, thanks to the use of the “MBA” acronym as a mnemonic. Continue reading
Posted in Dark Path, Dark Side, Force Training, Light Side
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Practicing How to Come Up with the Perfect Name
In my previous post, I suggested you try and answer the question of how to name a given software feature by using your “MBA.” Message: You needed to figure out for yourself what you’re trying to say about the suggested feature. Brainstorm: come up with a list of words to meet that goal. Assemble: Evaluate and combine words until you pick 3-5 potential names for the feature. Here’s how I followed my own process to come up with my suggestions, and some extra hints about sanity-checking your answer. Continue reading
Posted in Dark Path, Dark Side, Force Training, Light Side
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