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	<title>The Dark Side</title>
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	<link>http://darksidemarketing.com</link>
	<description>An Engineer&#039;s Guide to Marketing</description>
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		<title>The Dark Side</title>
		<link>http://darksidemarketing.com</link>
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		<title>From the Customer&#8217;s Perspective</title>
		<link>http://darksidemarketing.com/2011/03/14/from-the-customers-perspective/</link>
		<comments>http://darksidemarketing.com/2011/03/14/from-the-customers-perspective/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 14:34:33 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing failures]]></category>
		<category><![CDATA[UI failures]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=220</guid>
		<description><![CDATA[Encountered a classic mistake this morning.  I read about buywithme.com, a new startup competing with Groupon and other buyer-aggregating deal sites.  The first time you hit their site, you see a nice simple starting web page that has a place for your email address, a drop-down for your location, and a huge button that says SEE TODAY'S DEAL.  Clicking on that button led to a sobering example of how to fail to design for the user's perspective. <a href="http://darksidemarketing.com/2011/03/14/from-the-customers-perspective/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=220&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">darksidemarketr</media:title>
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		<title>The Pantheon of Bad Management Clichés</title>
		<link>http://darksidemarketing.com/2010/08/04/the-pantheon-of-bad-management-cliches/</link>
		<comments>http://darksidemarketing.com/2010/08/04/the-pantheon-of-bad-management-cliches/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 13:09:48 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[clear communication]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[management cliches]]></category>
		<category><![CDATA[pantheon]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=204</guid>
		<description><![CDATA[Engineers often accuse marketers of speaking in some strange language.  It's true; any role has its own jargon that must be parsed through.  But there's a different kind of jargon, that both engineers and marketers hate.  A friend and I call it the Pantheon of Bad Management Clichés.  Here's a helpful reference and translation guide. <a href="http://darksidemarketing.com/2010/08/04/the-pantheon-of-bad-management-cliches/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=204&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">darksidemarketr</media:title>
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		<title>A look at iPhone competitive promotional campaigns</title>
		<link>http://darksidemarketing.com/2010/06/07/a-look-at-iphone-competitive-promotional-campaigns/</link>
		<comments>http://darksidemarketing.com/2010/06/07/a-look-at-iphone-competitive-promotional-campaigns/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 17:12:29 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Dark Side]]></category>
		<category><![CDATA[Force Training]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[evaluating creative]]></category>
		<category><![CDATA[marketing failures]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=191</guid>
		<description><![CDATA[Geoffrey James's "The Sales Machine" blog recently devoted several posts to Apple and its poor competitors, including one about the poor marketing done by the iPhone's competitors.  It's a good read, though I disagreed with a few points and have a few takeaways myself. <a href="http://darksidemarketing.com/2010/06/07/a-look-at-iphone-competitive-promotional-campaigns/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=191&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Day two of Force Training for 500 Dark Jedi</title>
		<link>http://darksidemarketing.com/2010/05/14/day-two-of-force-training-for-500-dark-jedi/</link>
		<comments>http://darksidemarketing.com/2010/05/14/day-two-of-force-training-for-500-dark-jedi/#comments</comments>
		<pubDate>Fri, 14 May 2010 13:56:15 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Bounty Hunters]]></category>
		<category><![CDATA[Dark Side]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=184</guid>
		<description><![CDATA[Another day of convening with fellow Dark Jedi marketers, and discussing how to work well with the bounty hunters in sales.  You Light Side engineers are already bored, right?  Just remember the basic premise of this blog--namely, engineering and marketing are not as different as you'd think. Both involve very similar problem solving skills, even if the weapons are a bit different.  Here's my takeaways from Day Two. <a href="http://darksidemarketing.com/2010/05/14/day-two-of-force-training-for-500-dark-jedi/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=184&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://darksidemarketing.com/2010/05/14/day-two-of-force-training-for-500-dark-jedi/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">darksidemarketr</media:title>
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		<title>Day one of &#8220;how to work with your bounty hunters&#8221;</title>
		<link>http://darksidemarketing.com/2010/05/13/day-one-of-how-to-work-with-your-bounty-hunters/</link>
		<comments>http://darksidemarketing.com/2010/05/13/day-one-of-how-to-work-with-your-bounty-hunters/#comments</comments>
		<pubDate>Thu, 13 May 2010 14:22:29 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Bounty Hunters]]></category>
		<category><![CDATA[Dark Side]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=179</guid>
		<description><![CDATA[The SiriusDecisions Summit is all about how to align your marketing organization with the sales organization.  So yes, like my prediction yesterday, it really is how a Dark Jedi can hire his Bounty Hunters to get what's needed.  Here's some quick thoughts on Day One. <a href="http://darksidemarketing.com/2010/05/13/day-one-of-how-to-work-with-your-bounty-hunters/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=179&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://darksidemarketing.com/2010/05/13/day-one-of-how-to-work-with-your-bounty-hunters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">darksidemarketr</media:title>
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		<title>When the marketers are marketed to</title>
		<link>http://darksidemarketing.com/2010/05/12/when-the-marketers-are-marketed-to/</link>
		<comments>http://darksidemarketing.com/2010/05/12/when-the-marketers-are-marketed-to/#comments</comments>
		<pubDate>Wed, 12 May 2010 13:03:42 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Bounty Hunters]]></category>
		<category><![CDATA[Dark Side]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=175</guid>
		<description><![CDATA[Today I’m off to a “marketing conference,” specifically, the Sirius Decisions Summit. It’s the engineering equivalent of going to a developer’s conference.  But I am nervous.  After all, marketers are often accused of being verbose windbags.  Will I be seeing any useful content, or will I get a lot of talk about “best practices” and “leveraging core assets”?  
 <a href="http://darksidemarketing.com/2010/05/12/when-the-marketers-are-marketed-to/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=175&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://darksidemarketing.com/2010/05/12/when-the-marketers-are-marketed-to/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Vader and the bounty hunters</media:title>
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		<title>Writing website copy</title>
		<link>http://darksidemarketing.com/2010/04/23/writing-website-copy/</link>
		<comments>http://darksidemarketing.com/2010/04/23/writing-website-copy/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:19:23 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Dark Side]]></category>
		<category><![CDATA[website copy]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=167</guid>
		<description><![CDATA[These days one of my major projects is trying to re-write all of our divisional and product based information for a refresh of our corporate website.  We have tons of old content to draw on... but they suck.  Read what I'm doing to attempt to avoid the trap of lazy marketing writing. <a href="http://darksidemarketing.com/2010/04/23/writing-website-copy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=167&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">darksidemarketr</media:title>
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		<title>Planning webinar content and timing</title>
		<link>http://darksidemarketing.com/2010/03/15/planning-webinar-content-and-timing/</link>
		<comments>http://darksidemarketing.com/2010/03/15/planning-webinar-content-and-timing/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:30:40 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Dark Side]]></category>
		<category><![CDATA[Force Training]]></category>
		<category><![CDATA[lead qualification]]></category>
		<category><![CDATA[presenting]]></category>
		<category><![CDATA[webinars]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=162</guid>
		<description><![CDATA[I'm preparing to host a webinar soon.  Here's how we planned out the timing of the content, and how our "audience interaction" acts as Probe Droids to help us gather intelligence on our targets. <a href="http://darksidemarketing.com/2010/03/15/planning-webinar-content-and-timing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=162&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">darksidemarketr</media:title>
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		<title>Structured Creativity Month</title>
		<link>http://darksidemarketing.com/2010/01/29/structured-creativity-month/</link>
		<comments>http://darksidemarketing.com/2010/01/29/structured-creativity-month/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:07:11 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Aliens]]></category>
		<category><![CDATA[Dark Side]]></category>
		<category><![CDATA[Force Training]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=158</guid>
		<description><![CDATA[Creating content is sometimes the hardest thing for an engineering mind to handle.  Over the next month I'll be talking specifics about what I call "structured creativity."  It's some techniques I prefer to use for repurposing the no-nonsense, bits and bytes engineering mental approach in a way that can produce results on the creative side of things. <a href="http://darksidemarketing.com/2010/01/29/structured-creativity-month/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=158&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">darksidemarketr</media:title>
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		<title>Five Ways to Keep It Simple</title>
		<link>http://darksidemarketing.com/2010/01/11/five-ways-to-keep-it-simple/</link>
		<comments>http://darksidemarketing.com/2010/01/11/five-ways-to-keep-it-simple/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 15:31:08 +0000</pubDate>
		<dc:creator>Jeff Foley</dc:creator>
				<category><![CDATA[Dark Path]]></category>
		<category><![CDATA[Dark Side]]></category>
		<category><![CDATA[Light Side]]></category>

		<guid isPermaLink="false">http://darksidemarketing.com/?p=141</guid>
		<description><![CDATA[Most engineering minds love to delve into the details.  They want specs.  They want operating parameters.  They want exceptions. In marketing, you need to do the opposite.  A positioning statement, a key message, an expression of a benefit -- all of those are examples that require you to simplify, simplify, simplify.  To discuss details is to waste people's time.  Marketing is about not wasting people's time. <a href="http://darksidemarketing.com/2010/01/11/five-ways-to-keep-it-simple/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=darksidemarketing.com&amp;blog=9553916&amp;post=141&amp;subd=darksidemarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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