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Tag Archives: evaluating creative
A look at iPhone competitive promotional campaigns
Geoffrey James’s “The Sales Machine” blog recently devoted several posts to Apple and its poor competitors, including one about the poor marketing done by the iPhone’s competitors. It’s a good read, though I disagreed with a few points and have a few takeaways myself. Continue reading
Posted in Dark Side, Force Training
Tagged advertising, evaluating creative, marketing failures, marketing strategy, messaging
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